Dr. Holliday is a senior-level food and beverage professional with expertise in culinary and food science product development, ingredient functionality, cost reduction, and business development/market presence. He holds a bachelor's degree in culinary arts and graduate degrees in food science. He is also a Certified Research Chef through the Research Chefs Association. His 20+ years in the food industry have included work in bakeries, fine dining establishments, multi-unit chain restaurants (both kitchen and management), specialty ingredient companies, and finished product manufacturers.